Is the Freeconomics Real? We're Seeing It Everywhere
Just three minutes walking down Baker Street in London I saw signs of free offer eveywhere (see pictures). Is free the future? Or just a reflection of the current economy? It has been 4-5 years since...
View ArticleShouldn't Brands Starting Own Their Own Media Channels?
There is an African proverb that says: "Two men in a burning house must not stop to argue." The media business, and especially the News Media business is going through tough times. It's being hit from...
View ArticleSome Updated Thoughts about Privacy
UPDATE: Just came across this from the The Washington Post. Mark Zuckerberg - From Facebook, answering privacy concerns with new settings. He says some very nice things, but I just don't think they can...
View ArticleAre Virgin America’s Free Flights a Good Social Media Strategy?
Virgin America is giving away free flights to social media influencers it has identified on Twitter. There is (it assures us) no catch. It has used Klout, a tool which analyses influence on Twitter, to...
View ArticleZilch
Review – Zilch: The Power of Zero in Business by Nancy LublinZero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn’t always a good thing. Zero resources, for...
View ArticleA Wider Digital Perspective (Part 3: New Business Models)
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of emerging digital communication, branding...
View ArticleQuestionable Sources
I can't claim to be qualified to dissect the behavior of venture capitalists (and I certainly don't mean to throw them all under the bus, as some of them number among my good, respected friends), but I...
View ArticleFree
“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem to be the new digital...
View ArticleInformation Wants to Be Expensive
Stewart Brand’s famous maxim, "Information Wants to be Free,” has been, for more than 25 years, one of the most popular rallying cries of the Digital Age. These words have been famously twisted,...
View ArticleOver 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and...
Guest Post by: Maria PergolinoSo, if you know me you know I am pretty thrifty. I like to call it strategically miserly- since I believe in putting dollars into big impact items, and trimming costs on...
View ArticleBright Lights Project - Mainstream Media
One of the places the idiotic “Free = Paid” financial model perpetrated by new media zealots first took hold was in the media business itself, perhaps because there was no obvious way to avoid it....
View ArticleWhat’s the Magic Word for Ecommerce Sites?
Long before the Mad Men era, advertising experts knew that certain words get the attention of readers and spur them to action. One word has made just about every top ten list, and new research from...
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